about me

Hey there! My name is Grace Lihn.

I'm a user experience (UX) designer and solutions design consultant. I work closely with social impact startups and local entrepreneurs to create thoughtful, human-centered websites, experiences, and products. In some cases, I also provide systems architecture support, since most of my clients' websites also need to be connected to ecommerce, POS, marketing, and/or other platforms.

I have an interdisciplinary background in food systems, urban planning, education, and cooperative business. As a "systems thinker," I view the world as an interconnected ecosystem and the challenges we face today as problems embedded within complex networks and relationships.

To successfully solve these challenges, we need to understand the context and look at solutions holistically.

As a resident of the San Francisco Bay Area, I’m well-acquainted with technology’s potential and its impact. I’ve witnessed the way products are often designed with good intentions, but still have a negative impact on people or the planet. I believe it's time to rethink the way we design products and technologies, to make a more concerted effort to design with impact in mind.

Through a more inclusive and mindful design process, we can uncover solutions that are more meaningful, impactful (for both the business and users), and empowering. As a designer, I strive to not just build better product experiences, but also pave the way for improved processes and frameworks.

My dream is to change the way we think about product development lifecycles, so that our products are more consentful, human-centered, and equitable.

A unique approach to design

My design framework is influenced by humxn-centered design principles, Frank Chimero's Shape of Design, Liberatory Design, Design Justice Network Principles, and Participatory Action Research (PAR). I believe that the people most deeply impacted by a problem should be centered as decision-makers during the design process. I also understand that it's challenging to do so, that it's a continual work in progress to achieve this. I'm inspired by projects like the Consentful Tech Project and the Center for Humane Technology, as well as the work of Greater Good Studio.

Before becoming a designer, I worked on several equity and inclusion projects – one of which was leading an equity audit within a community grocery cooperative in Berkeley, CA. It was through this work that I found my passion in working collaboratively with people to rethink our processes for addressing complex challenges faced by our communities. Read more about the project here.

A flexible skill set

I'm skilled at:

  • User experience (UX) design
  • Research (quantitative and qualitative)
  • Research synthesis
  • Sketching, wireframing, prototyping
  • Interaction design
  • Visual design, UI design
  • Responsive web design (incl. ecommerce)
  • Mobile app design
  • Product roadmapping
  • Communicating with product managers and engineers
  • Solutions architecture (integrating websites/products to work with other business tools)

Some of the software tools I use:

  • Design: Sketch, Affinity Designer, Adobe Illustrator
  • Prototyping: InVision, Marvel, UXPin
  • Architecture: Airtable, Draw.io, Whimsical
  • Other: Webflow, WordPress

Additional credentials:

  • Bachelor of Science, UC Berkeley
  • UX Design Certificate, Designlab

View more on LinkedIn or AngelList.

Still looking for a conversation starter?
Check out UX case studies. :)

Let's build something together

Design in today's world isn't just a designer's job. The challenges we face are complex and best solved when we work together across disciplines. So, whether you want to build something together or just want to say hello, I'd love to hear from you.
Let's connect
Still looking for a conversation starter?
Check out UX case studies. :)
Still looking for a conversation starter?
Check out UX case studies. :)
Still looking for a conversation starter? Check out my UX design case studies: