Hi, my name is Grace Lihn.
I'm a design strategist and independent consultant. I'm currently pursuing my MBA in Sustainable Solutions at Presidio Graduate School.
Prior to graduate school, I was an Advisory Innovation Designer at IBM for 2.5 years, where I lead design strategy on large-scale tech modernization projects with IBM's public sector clients, including state and local government agencies, airports, universities, and public school districts. I bring service design principles and participatory design methodologies into human-centered design workshops with diverse client stakeholders and IBM experts to co-create minimum viable (read: lovable) solutions that solve the most pressing challenges in the public sector.
Previously, I worked at Madison Reed, where I spearheaded product design, conducted UX research, and built out the design system with the engineering team.
I have an interdisciplinary background in conservation and resource studies that is rooted in systems thinking and spans agroecology, urban planning, and sociology. When I'm not designing in Figma, I'm usually building systems and tools (such as experimenting in Airtable) or brainstorming ideas to make our local food systems more sustainable.
Outside of my 9-5, I'm also a design consultant for nonprofits and local entrepreneurs.