Hi, my name is Grace Lihn.
I'm a product designer and design consultant.
I'm currently a designer at IBM Garage, a design thinking accelerator working with IBM cloud solutions clients around the world.
Previously, I worked at Madison Reed, where I designed new website experiences, developed innovative agile research methodologies, streamlined design process, and built a new design system with the engineering team.
Outside of my 9-5, I'm also a consultant for nonprofits and local entrepreneurs. Past projects include designing e-commerce websites and learning management systems, as well as consumer research and overarching design strategy. In some cases, I also provide systems architecture support, since many clients' websites need to be designed and built with integrations to data analytics, operations, sales, supply chain, and marketing tools. My approach to consulting is a blend of being designer, strategist, and product manager – I take the time to understand existing processes and work with my clients to establish new ones that incorporate human-centered design thinking into their day-to-day workflow.
I have an interdisciplinary background in environmental studies that is rooted in systems thinking. When I'm not designing in Figma, I'm usually building systems and tools (I spend a lot of my free time experimenting in Airtable!) or brainstorming ideas for inclusive, equitable digital experiences.